diff --git a/README.md b/README.md
index de84b7b..18e372c 100644
--- a/README.md
+++ b/README.md
@@ -52,8 +52,10 @@ news pages
 * make `cron.sh` executable: `chmod +x cron.sh`
 * add cronjob for `cron.sh`: `crontab -e`
   * `*/5 * * * * /absolute/path/to/cron.sh  > /path/to/logfile 2>&1`
-* setup your webserver: the `base_url` must point to the `public` directory  
-  You should add basic http authentication or at least keep the url private
+* setup your webserver:
+  * let your webserver somehow point to the `feeds` directory.
+    You should protect the http path with a basic authentication.
+  * let the `assets_url` specified in the config point to the `assets` directory.
 * After running the script the first time, your desired feed is available at
   `base_url/destination` (e.g. `https://yourdomain.tld/some-url/newspaper.xml`)
 
diff --git a/config.example.json b/config.example.json
index e3a42c1..06af43e 100644
--- a/config.example.json
+++ b/config.example.json
@@ -1,5 +1,5 @@
 {
-  "base_url" : "https://yourdomain.tld/some-url",
+  "assets_url" : "https://yourdomain.tld/some-url",
   "feeds" : [
     {
       "source" : "https://a.newspaper.tld/news.xml",
diff --git a/feedcake.py b/feedcake.py
index 55a3aaf..ed9171f 100644
--- a/feedcake.py
+++ b/feedcake.py
@@ -31,9 +31,10 @@ except:
 print(filedir)
 public_path = filedir + '/public'
 assets_path = public_path + '/assets'
+feeds_path = public_path + '/feeds'
 
 # e.g. https://example.com/some-string
-base_url = config['base_url']
+asset_url = config['asset_url']
 
 
 
@@ -154,13 +155,13 @@ def process_feed(feed_url, output_filename):
                     old_url = img['data-src']
                     if not old_url.startswith('data:'):
                         new_filename = filename_from_url(old_url)
-                        img['data-src'] = base_url + '/' + entry_dir + '/' + new_filename
+                        img['data-src'] = asset_url + '/' + entry_dir + '/' + new_filename
                         download_image(old_url, entry_dir, new_filename)
                 if img.get('src'):
                     old_url = img['src']
                     if not old_url.startswith('data:'):
                         new_filename = filename_from_url(old_url)
-                        img['src'] = base_url + '/' + entry_dir + '/' + new_filename
+                        img['src'] = asset_url + '/' + entry_dir + '/' + new_filename
                         download_image(old_url, entry_dir, new_filename)
                 if img.get('data-srcset'):
                     srcset = img['data-srcset'].split(', ')
@@ -170,7 +171,7 @@ def process_feed(feed_url, output_filename):
                         src_res = src.split(' ')[1]
                         new_filename = filename_from_url(old_url)
                         download_image(old_url, entry_dir, new_filename)
-                        new_url = base_url + '/' + entry_dir + '/' + new_filename
+                        new_url = asset_url + '/' + entry_dir + '/' + new_filename
                         src = ' '.join([new_url, src_res])
                         new_srcset.append(src)
                     img['data-srcset'] = ', '.join(new_srcset)
@@ -200,7 +201,10 @@ def process_feed(feed_url, output_filename):
         e.append(content_tag)
         f_content.close
 
-    f = open(public_path + '/' + output_filename, 'w')
+    # create directory if not present
+    os.makedirs(feeds_path, exist_ok=True)
+
+    f = open(feeds_path + '/' + output_filename, 'w')
     f.write(str(feed_soup.prettify()))
     f.close()
 
diff --git a/public/.gitignore b/public/assets/.gitignore
similarity index 100%
rename from public/.gitignore
rename to public/assets/.gitignore
diff --git a/public/feeds/.gitignore b/public/feeds/.gitignore
new file mode 100644
index 0000000..d6b7ef3
--- /dev/null
+++ b/public/feeds/.gitignore
@@ -0,0 +1,2 @@
+*
+!.gitignore